2021 has been a great time for e-commerce and lots of musicians have collaborated with big-name fashion brands to launch exclusive collections. This year, Gorillaz has hopped on the bandwagon. Gorillaz is collaboating with clothing brand Fred Perry to launch an exclusive collection which will be available from Thursday 20th May 2021 at 11am.
Damon Albarn, the lead singer of Gorillaz, is rarely seen without his signature Fred Perry shirts. The iconic brand is known for their preppy polo shirts and bomber jackets, as well as quintessentially "British" looking apparel. The shop pioneered the 90's trend of high-necked polo shirts, muted colors and chic vibes. This time, the brand has partnered with Gorillaz to launch a collection inspired by the 4 characters of the virtual band.
The band was announced to be the new face of Fred Perry in April 2021. The new collection features bold prints, colorful polo shirts, stripey apparel, funky but retro designs and of course, their signature harrington jackets which are modelled by all four members of the band. The Fred Perry website also contains customised playlists that match the vibe of each of the clothing that the band members wore.
Below are some of our favourites from the collection.
Fans will be able to explore the full collection of clothing online via the band’s motorhome (its virtual and current HQ) from May 20 2021.
If you are interested in purchasing any piece, register your interest on Fred Perry's main site HERE.
